优化网站主页
BabyCenter.com is one of my favorite sites. With a big red arrow in the center of the page, accompanied by "Start Here!" this site stands out simply because it devotes the central area of its home page to addressing the needs of first-time visitors.
BabyCenter.com是我最喜欢的一个网站。网页中心出现一个大的红色箭头，写着“点击这儿”，这个网站之所以突出，是因为网页中心内容的设置，满足了首次登录网站的访问者的需要。
Babycenter.com's home page focuses on satisfying new users
Instead of using that space to publish its own news or promote some high-margin product, BabyCenter.com uses it to draw new visitors into the site.
BabyCenter.com并没有利用中心空间呈现有价值的新闻或者推销高利润产品，而是用来吸引网站访问者。
Instead of saying, "Listen to us," the site is saying, "Tell us about yourself."
网站没有出现“聆听我们”，而是出现“介绍自己”。
Dell uses a similar strategy. The site uses part of the home page to ask you to identify what type of buyer you are (consumer, small business, large business, government, etc.). When new visitors select an option from the list, they are taken to a page that is likely to be relevant to their needs.
戴尔公司网站运用了这种方法。戴尔公司网站利用部分主页空间，让用户确定自己的购买者类型（普通消费者、小型企业、大型企业、政府等）。当访问者确定这个问题之后，会进入有可能满足自己需要的网页。
Dell's home page devotes a large portion of real estate to helping new users find the page most relevant to their needs.
By way of contrast, most sites are less centered on the needs of new visitors and better optimized for returning customers.
现在大多数网站迎合回访客户的需要，而很少照顾到初次登录网站的访问者。
It's tempting to take this second route, because it is a great deal easier to build a home page for customers who have been there a number of times before.
