建站一定要选择适合自己的网站类型
In the big, wide online world there are millions of websites and billions of webpages. In the increasing sprawl of this virtual jungle there must be an evolution. Some of these webpages must grow stronger and thrive whilst others will weaken and die.
在广阔的网络世界里，存在数百万个网站、数十亿张网页。随着网络的不断发展，肯定会出现优胜劣汰。有些网站实力更强，有些则会逐渐衰落直至消亡。There are 3 types of websites in this jungle. It's important that you ask yourself which category your website fits into. Your website survival may count on it.
网络世界存在三种网站，选择适合自己的网站类型，才能使网站存活。
The Poster Site海报网站
A stunning work of art with intricate graphics that both amaze and dazzle the visitor. Poster sites are created by graphic designers for large companies or for use by the graphic design firms themselves. They're built to look good. Usability is not normally a factor nor are good search engine rankings. Looking good takes second place to being useful.
包含复杂图片的精美艺术作品，既让访问者感到惊讶，又让他们眼花缭乱。海报网站是图片设计者为大型公司创建的网站；或者是图片设计公司自己设计的网站。这些网站外观精美，但可用性差，在搜索引擎中也不会有好的排名。这种网站设计把精美外观放在第一位，可用性放在第二位。
The poster site has its place in the virtual jungle for those companies who need to put a pretty "shop front" on the Internet e.g. grapic designers. Unfortunately many companies who hire someone to design their website normally winds up with a graphic artist who recently learned how to use Dreamweaver and is now a "website consultant". The end result is a stunning piece of artwork that is of little or no use to the visitors or potential customers.
海报网站也有其存在价值，那些需要在网上展示精美产品的公司（例如：图片设计者）会喜欢这样的网站。然而，有些公司聘请的设计者，刚刚学会Dreamweaver并且了解很多网站设计技术，他们会把网站设计成艺术作品，对访问者或潜在消费者来说，没有一点可用之处。
Poster sites are the supermodels of the online world - they look great but aren't useful for anything other than looking great.
海报网站就是网络世界的“超级模特”，除了好看，再无其它作用。
Pros
优点
Looks great
外观精美
A definite WOW factor for visitors
吸引浏览者
Cons
缺点
Normally difficult to navigate
操作困难
Lousy rankings in search engines
在搜索引擎中的排名差
The Content Site
内容性网站
搜索引擎对价值高、有用的信息很友好。内容网站管理者通常是热衷于研究某个具体主题或课题的人，他们编写、搜集、出版关于某个主题的大量信息。
Content sites are also used by intelligent online marketers who have realized the true value of providing useful content to visitors. This has lead to not all content sites being created equal with some lazy online marketers using spammy tools to create "dud" content.
许多聪明的网络营销人员意识到给用户提供有用信息的重要性，他们也会选择建立内容性网站。而懒惰的网络营销者使用垃圾工具创建无用的网站，这两种网站之间差别很大。
Content sites tend to be quite plain looking on the outside but are stuffed full of useful information on the inside. Web surfers love content sites. Why? Because they find exactly what they're looking for or a link to it. The whole idea of the Internet in the first place was to fulfill this need for useful information.内容性网站外观普通，但内容很有价值，访问者喜欢这样的网站。为什么？因为他们能找到或者通过链接能找到需要的信息。网络服务首先要考虑的就是为用户提供有用信息。
Pros
优点
Valuable information for visitors
提供有价值信息Visitors likely to return again
回访率高
Search engines love them
搜索引擎对其不友好
Cons
缺点
通常外观没有海报网站精美
Spammy techniques being used to create "dud" content
